From Closing Deals…
to Aligning with Agents

Closing Deals to Aligning with Agents

A random YouTube scroll changed everything.

One day, I stumbled across a video about getting your real estate license. To my surprise, the only requirements were being over 18 and having a high school diploma in Alberta, Canada.

Check and check. Real estate? Why not.

Around the same time I was studying for my license, an unexpected opportunity opened up to work inside a local brokerage as their head admin went on maternity leave—it wasn’t planned, but the timing aligned perfectly.

That’s where I learned the business from the inside out—MLS, listings, marketing, commissions, contracts, compliance, transactions… everything.

It became my crash course in real estate—and helped me pass both licensing exams on the first try, which I’m incredibly grateful for.

And then… another YouTube scroll changed everything.

That’s when I discovered eXp Realty.

After getting licensed in 2020, I had two options:
Stay with the traditional brokerage I knew…
Or take a chance on a cloud-based model I had just discovered online—one most people around me had never even heard of.

Even my broker thought I was crazy.

And honestly? At the time, it did sound a little absurd.

But in my gut… it felt aligned.

And so, I trusted that feeling.

I bet on the intangible—and joined eXp Realty.

At 21, that was a bold move. Risky to some. Strategic to me.

When I really looked at eXp Realty’s business model—the training, tools, commission structure, stock awards, revenue share, global referral network, and tech-first infrastructure—respectfully… my local brokerage didn’t stand a chance.

Above all, I just knew I needed to find a modern way of doing real estate if I wanted to last in this industry—and eXp Realty aligned perfectly.

And then… the world shut down.

Hello worldwide “panini press” (aka the COVID-19 pandemic).

No open houses. No traditional networking. No face-to-face momentum.

So I did what felt natural.

I went online.

I started creating YouTube videos for buyers and sellers. And as a new—and let’s be honest, broke—agent, I had to build everything myself—my branding, my marketing, and my systems.

At the time, I thought I was attracting real estate clients.

But it turns out… I was also attracting real estate agents.

Other agents started reaching out—asking how I was building my brand, how I was using Canva, how I was creating systems that made everything feel cohesive and consistent.

What started as survival during a pandemic turned into something bigger.

I realized I wasn’t just building a real estate business.

I was building a blueprint.

Today, I still hold my license with eXp Realty—but my focus has evolved.

Now, I create content only for real estate agents—and partner with them across Canada and the U.S. at eXp Realty—helping them build modern, scalable real estate businesses.

Because looking back… I was never just building a career.

I was creating alignment.

Your Strategic Partner in Real Estate Growth

Your Strategic Partner in Real Estate Growth ✪

I'M YOUR ONE STOP SHOP, I KEEP IT REAL ESTATE!

READY TO BECOME THAT REAL ESTATE AGENT

WANT TO BE MY BESTIE? SHOP MY TEMPLATES ON ETSY!

I'M YOUR ONE STOP SHOP, I KEEP IT REAL ESTATE! ✪ READY TO BECOME THAT REAL ESTATE AGENT ✪ WANT TO BE MY BESTIE? SHOP MY TEMPLATES ON ETSY! ✪

Let’s Keep It Real (Estate)

My mission isn’t to teach you how to “do more.”
It’s to help you do less—while moving with the right precision.

I’ve partnered with agents twice my age—people who don’t lack intelligence or work ethic. But what they’ve been missing is the right systems, support, and leverage to actually build and sustain momentum.

Because the problem most agents face isn’t effort.
It’s alignment—and the ecosystem you’re operating in.

Instead of feeling alone, piecing together random tools and hoping something sticks, I plug agents into a proven ecosystem—one built on systems and strategies that already work.

That’s what being THAT Real Estate Agent” is all about.

When You Find Alignment, Everything Changes

If you’re ready for structure, real leverage, and a better way of doing real estate…

You’re not looking for another brokerage.
You’re looking for alignment.

And when you find it… everything changes.

When you partner with me and the Wolf Pack at eXp Realty, you’re not starting over—you’re plugging into what already works.

The right people.
The right systems.
The right environment.

If that’s what you want…

Let’s explore what alignment could look like for you—and whether we’re the right fit to build it together.

Laressa Offline

A Few Things About Me…

  • Cambodian 🇰🇭

  • Baking fluffy Japanese milk bread & chiffon fruit cakes with whipped cream!

  • According to Spotify wrapped, my top genres are Afrobeat, K-R&B, and Thai pop.

  • The Power of Now and A New Earth by Eckhart Tolle, and Atomic Habits by James Clear.

  • I’m actually an introvert and an EXTREME homebody. I love being at home, cooking, baking and spending time with my family. It’s giving food-coma vibes you know.

  • “If it's not fun, it's not getting done.”