The Claude SOP That Plans Your Real Estate Videos for You

If you're already using Claude to help plan your real estate YouTube videos, you're ahead of most agents. But there's a difference between using AI and using it well.

Most agents are still opening a new chat every time, typing out a fresh prompt for titles, then another for thumbnails, then another for the description and the script.

That's not a workflow — it's just typing.

What's missing is an SOP.

What Is an SOP in Claude?

An SOP is a standard operating procedure — your process, written down one time and saved into your Claude project. Once it's there, Claude knows exactly how you plan a video without you re-explaining it or re-pasting a prompt. You build it once, and it runs every time after that.

The best part is that you can build an SOP for any process you repeat. Video planning just happens to be the one that saves real estate agents the most time.

One Sentence, One Full Video Plan

Once your SOP is uploaded, you type one trigger sentence — "let's plan this video" — along with a link to a card in your Notion content database.

Claude handles the rest: keyword research, three title variations, a thumbnail concept, your video description, your spoken hook, a call-to-action, and talking points for the whole video.

You review it in the chat, ask for any changes you want, and only when you approve does Claude push everything into your Notion card.

Nothing gets written until you say so.

What You'll Learn in This Video

✅ What an SOP is and why it beats a saved prompt

✅ The exact prompt that builds yours in a single chat

✅ How to upload it into your Claude project so it runs automatically

✅ How Claude reads your Notion card and writes the full plan back into it

Want the Systems Behind This?

Building systems like this is exactly what I help real estate agents do.

When you partner with me at eXp Realty, you get access to every template, workflow, and training I've built — plus the Wolf Pack community and mentorship — completely free.

Learn what's included → Partner with Laressa at eXp Realty