How YouTube Helped a Part-Time Real Estate Agent Go Full-Time
Marty Pettiford spent more than ten years with a national grocery retailer, and by the time she left, she was in mid-level management. Some nights she closed the store at 11 p.m. and had to be back at 6 a.m. One of those nights, crying in her car on the drive home, she asked God what to do next, and the answer she heard was real estate.
She got her license while still working there, sold part-time for almost a year, and on April 1, 2022, she walked away for good. Five and a half years later, her home tours have close to half a million views on YouTube, and that's where most of her business comes from.
How YouTube and Cold Calling Worked Together in Her First Year
The YouTube channel was her husband's idea. Marty was sure nobody was calling an agent just from watching a home tour, so her first answer was no. She started anyway, filming model homes on her iPhone and editing them herself.
But she never leaves out the other half of the story. While the channel was growing, she was cold calling absentee leads, and that's where her first deal came from. In her words, if you want a deal, the quickest way is one-on-one conversations. The cold-call deal closed in March. Her last day at work was April 1. Two weeks later, a buyer relocating from the Chicago area called her from one of her videos, and they went under contract.
What You'll Learn in This Episode
✅ How Marty sold part-time for a year before leaving her job
✅ Why her husband encouraged her to start a real estate YouTube channel
✅ Why cold calling still mattered in her first year
✅ How she films new construction home tours that attract buyers
✅ What she'd tell you to focus on in your first 90 days as a new agent
You Don't Have to Build Alone
Marty started her career at eXp Realty, her very first brokerage, because she wanted to build her business independently from her dining room table, without floor time or a desk to check in at. What helped her most was the people: the training, the calls where agents share what's working, and being around enough success to ask "why not me?"
When you partner with me at eXp Realty, you get my exact branding systems, templates and workflows, plus ongoing mentorship and the Wolf Pack community, all for free as part of my organization.
